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Holographics provide sweet rewards

Whether it’s winning accolades from consumers or from two of Canada’s prestigious National Packaging Competition awards, the packaging for Cadbury Crunchie and Crispy Crunch candy bars keeps shining.

Pw 17553 S Pw 0501 058

Supplied by Sonoco, (Hartsville, SC) the wrapper incorporates holographic film from Spectratek (Los Angeles, CA). The package includes the holographic-patterned web laminated to metallized polypropylene from QPF Performance (Atlanta, GA). The thickness of each web is proprietary. The pack was created as part of an integrated sports marketing promotion in the summer and fall of 2000.

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