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Fazer introduces packaging twist

Before introducing its Fazer silver line of individually wrapped chocolate candies earlier this year, Helsinki, Finland-based Fazer Confectionery evaluated more than 20 different design concepts.

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“The decision to buy these products is often made at the point of purchase, and the packaging [is what] sells,” says Karsten Lauf, the company’s brand marketing manager. Fazer selected a silver cellophane twist wrap from UCB Films (Smyrna, GA). UCB plants in England produce the 0.94-mil metallized cellophane that is coated on both sides with polyvinylidene chloride to provide moisture and oxygen barrier.

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