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Grape grower adds 'zip' to bag

A new bag with a sliding zipper keeps a grower’s grapes unitized and adds consumer convenience. The gussetted bags also display well on store shelves.

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HMC Marketing of Kingsburg, CA, believes it’s found a better way to bag grapes for retail sale. A grower/packer/shipper of grapes, nectarines, oranges and other fruits, HMC now uses a gussetted bag with a sliding zipper closure to keep its grapes in place.

Grape bags used by most retailers and growers are perforated with no closure feature. Wily little fruits that they are, the grapes tend to separate from the vine and roll out of these bags during shipment or when store employees stock shelves. Grapes also have a knack for getting crushed during shipment, or when store employees close up the bags by twisting or knotting them. Retailers lose money because these smashed or runaway grapes add to shrink and labor costs. Grapes spilling onto the sales floor also pose slippage dangers for consumers and store employees.

HMC president Harold McClarty says he’s found a solution to this problem with bags from Pactiv (Lake Forest, IL) equipped with a Hefty Slide-Rite® closure. The Slide-Rite zipper has a polypropylene piece that slides along polyethylene male and female “tracks” to open or reclose the bag. These bags are more rigid than conventional bags and require no twisting or knotting by store employees, he says.

“The Slide-Rite bags just make a lot of sense to me,” McClarty says. “That’s why we didn’t do any research to find out how well they would be received, or if we could get extra money for them because they cost us more. They look better, they close easier and I think consumers appreciate that we’re doing something better.”

Costs three times more

HMC still uses conventional grape bags (called “super seniors” in the business) for most of its grapes, but they’ve been testing the new bags with some retailers in the Great Lakes area for about a year. McClarty says he plans on expanding the use of the bags to more retailers nationwide this year.

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