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Who DIDN'T know--moms rule when it comes to brand and product loyalty

Last week a guest article on AdRants from Big Fuel Communications reminded us that “there are 82 million moms across the US.”

More importantly, the article points out, 26 million of them are bloggers who, like Oprah, are “brand advocates with loyal followers who can change the trajectory of a brand and its products.”

Of course that means a lot to any package designer who wants to reach that $2 trillion dollar “niche(!)”. The article goes on to cite “10 Things to Remember When Targeting Moms” including establishing a conversation and a relationship with Mom. Honesty is very important, as are clear, “get to the point” messages. And because moms “think pragmatically and emotionally,” a brand needs to address both when trying to win mom over.

And just last week our own Global Packaging Minute pointed out that moms are going to the internet before they go to the store. Perhaps a 1-2 punch is in order for package designers?

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