Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Who DIDN'T know--moms rule when it comes to brand and product loyalty

Last week a guest article on AdRants from Big Fuel Communications reminded us that β€œthere are 82 million moms across the US.”

More importantly, the article points out, 26 million of them are bloggers who, like Oprah, are β€œbrand advocates with loyal followers who can change the trajectory of a brand and its products.”

Of course that means a lot to any package designer who wants to reach that $2 trillion dollar β€œniche(!)”. The article goes on to cite β€œ10 Things to Remember When Targeting Moms” including establishing a conversation and a relationship with Mom. Honesty is very important, as are clear, β€œget to the point” messages. And because moms β€œthink pragmatically and emotionally,” a brand needs to address both when trying to win mom over.

And just last week our own Global Packaging Minute pointed out that moms are going to the internet before they go to the store. Perhaps a 1-2 punch is in order for package designers?

Get your daily dose of global packaging trends. Follow me on Twitter.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports