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Who says bananas don't need packaging?...

Nicaragua's Coquimba Gourmet Banana Plantation has hired Yates & Associates to market their gourmet bananas in the US. Co-owner of the company says they hired the firm to "develop packaging, logos, brand image, and a sustainable marketing strategy" for the only gourmet banana known to exist. The banana's unique firmness and taste, and the unusual harvesting methods help qualify the fruit as gourmet.


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