New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Who says bananas don't need packaging?...

Nicaragua's Coquimba Gourmet Banana Plantation has hired Yates & Associates to market their gourmet bananas in the US. Co-owner of the company says they hired the firm to "develop packaging, logos, brand image, and a sustainable marketing strategy" for the only gourmet banana known to exist. The banana's unique firmness and taste, and the unusual harvesting methods help qualify the fruit as gourmet.

Source: Freshplaza.com

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub