In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

Feb 13, 2008

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.

Source: trendhunter.com

Are You Greenwashing?

List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Sustainability

Machinery Basics

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

USPP’s new position paper outlines when physical or chemical recycling are appropriate, why mechanical recycling remains the priority, and what safeguards are needed to protect communities and support true circularity.

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

The U.S, Plastic Pact defines where physical and chemical recycling fit and the safeguards needed to ensure it complements, rather than replaces, mechanical systems.

A canned beverage manufacturer used a digital twin of its case and tray packing line to diagnose a persistent “yo-yo effect” fault. By testing virtually instead of on the live line, the team accelerated troubleshooting 10×, reduced downtime by 52%, and improved OEE by 14%.

How These Two CPGs Boosted OEE and Speed With Digital Twins

Dwayne Negron, digital twin capability manager at Kalypso, a Rockwell business, noted that more end users are “bringing in digital twin requirements on first pass to their contracts.

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Jerry Plessing (left) digital solutions architect, and Lance Fountaine, CPG industry consultant (formerly with Cargill), presented Rockwell's vision for selling packaging line modernization up through your orgnaizaiton.

Live from Automation Fair: Making the Case for Packaging Line Modernization

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Annual Outlook Report: Workforce

Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.

Download Now

Conveyor setup secrets from top CPG manufacturers

7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.

Products

Pacific Labeling & Integration's ECH200 Pro Handheld High Resolution Printer

In Singapore, you might not know what you're drinking...

Are You Greenwashing?

List: Digitalization Companies From PACK EXPO

Annual Outlook Report: Sustainability

Get a Quick Overview of Conveyors

How Do Horizontal Form/Fill/Seal Machines Work?

A Video Overview of Liquid Filling Machines

What Can You Package on a Vertical Form/Fill/Seal Machine?

USPP Clarifies Physical and Chemical Recycling’s Place in Circularity

How These Two CPGs Boosted OEE and Speed With Digital Twins

Live from Automation Fair: What CPGs Should Ask OEMs About Digital Twins

Live from Automation Fair: Making the Case for Packaging Line Modernization

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Handheld Coding and Marking Printer

Manufacturing Intelligence Software

Palletizing Kit

Packaging World Resource Guide 2026

Nov/Dec 2025

October 2025

PELV Showcase 2025

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

How AI is Making Packaging Robots Smarter and More Adaptable

Humanoid Robots in Packaging and Processing: 2025 Status Report

Conveying, Feeding & Inserting e-book