In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

Feb 13th, 2008

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.

Source: trendhunter.com

The overall design for Marie’s Market Reserve features hand-drawn illustrations, and clean and modern typography, along with bright colors to support a fresh, gourmet feel.

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Industry award to honor packaging and processing professionals

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Primary packaging for the .75g Big Dog and .35g Mini Dog pre-rolls.

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Languiru Origem Rgb

Smart Pack Invites Consumers to View Value Chain

Brazilian dairy producer Languiru Cooperative has become a leading regional market players despite increased competition thanks to a unique QR code on each pack that tells a brand story. SIG’s Connected Pack solutions allowed the innovation.

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DS Smith Opens New Manufacturing Plant

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Imperial Printing

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Dr. R. Andrew Hurley, PhD

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Toothpaste Colgate Copy

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Lee Metters, Group Business Development Director at Domino Printing Sciences

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For 2020, Pantone has selected a color it describes as a timeless and enduring blue hue: PANTONE 19-4052 Classic Blue.

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More in Package Design

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2019 Worldstar Award Winner

Placon Wins WorldStar Awards

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News Morrison's Bacon

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Pat Reynolds, VP Editor Emeritus

Tuesday with P&G

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