In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

Feb 13th, 2008

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.

Source: trendhunter.com

IoPP Announces 2020 Packaging Education Scholarship Fund Winners

The Institute of Packaging Professionals (IoPP) announced the recipients of its 2020 Packaging Education Scholarship Fund opportunities.

Pw 9659211 Icclogopack

Independent Can Receives High SQF Score

Independent Can announced that its Ft. Madison, Iowa facility received a score of 98% during its recertification audit.

2019 08 Hf Shoot 3 Chicken Bowl 10

Chef-Inspired Frozen Food for Foodies

See how this emerging brand is targeting a youthful, food-loving audience with healthy, convenient frozen food in eye-catching packaging.

The coffee is packaged in clear, recyclable, round-bottom vial-like tube with a screw-on cap that offers a number of advantages over multilayer sachets.

Premium, Single-Origin Instant Coffee is Totally Tubular

Boston area-based specialty coffee roaster introduces an instant coffee product produced using a new freeze-drying process and packaged in a PP tube that provides a nine-month shelf life.

Horror vacui is a Latin term that means the fear of empty spaces. It’s a centuries-old concept used primarily in art and design.

Horror Vacui! Reevaluating Empty Design Space

One method to increase the perceived value of your product is to reduce visual pieces of information, or chunks, on your package.

LG Electronics Taps Customizable Kit for Unboxing, Brand Experience

Companies selling higher-end products--cosmetics, liquor, or consumer electronics, for instance--can struggle amid an over-saturation of “premium” messaging. LG broke the cycle with a unique package design kit from RRD.

Direct digital print on aluminum cans is a differentiator for this U.K. craft brewer.

Direct-to-Can Digital Print for Craft Brewer

BrewBoard, a Cambridge-based independent craft brewer in the UK, has expanded its offering of exclusive and original craft beer can designs with direct-to-can digital printing technology.

Head Shot Meena B 0570

The Manufacturing Institute to Honor Meena Banasiak, Phoenix Inc.

The Manufacturing Institute announced that it will award Meena Banasiak a Women in Manufacturing STEP Ahead Award on April 30 in Washington, D.C.

To prove how Jif and GIF differ, Jif has created a limited run of specially labeled jars that say Gif right on the front.

Limited Edition Peanut Butter Jar Seeks to Settle GIF vs. JIF Debate

The J.M. Smuckers Co. designs a limited-edition jar for its peanut butter with its JIF logo transformed to GIF and a social media hashtag to spur consumers to join the debate.

The Duppy Share Spiced label depicts a duppy dancing as it enjoys the rum.

Mischievous Dancing Duppy Adorns Spiced Rum Label

Rum brand extension builds on original bottle label graphics, with a playful, shapeshifting creature from Caribbean folklore, putting the focus on the exuberant nature of drinking rum.

Würth IT Partners With NiceLabel to Transform Supplier Labeling

Würth IT, a service provider for the Würth Group, selected NiceLabel to help it create a new web-based standardized supplier labeling process.

The overall design for Marie’s Market Reserve features hand-drawn illustrations, and clean and modern typography, along with bright colors to support a fresh, gourmet feel.

Ingredient Illustrations for Salad Dressing Evoke Fresh-Market Experience

Marie’s Salad Dressing uses a small-batch, freshly-crafted identity for its new sub-brand, Marie’s Market Reserve, a product made with ‘carefully selected gourmet ingredients.’

Save Me From's six formulations each combat a different source of hair damage for a “Tip To Root Hair Reboot.”

From Dark to Light: Hope in a Jar

Packaging for a line of Ayurvedic-ingredient hair-repair products strikes a serious yet hopeful tone, mirroring the brand’s larger social mission to support suicide prevention.

Rohrer Eco Combo

Recycled Blister Packaging

Rohrer launches ecoCombo, a sustainable blister package that uses 50% PCR content in the thermoformed blisters and a minimum of 65% PCR content in the blister boards.

Each carton included stats on the most recent game and the Packers’ record that week within the division. It also used AR technology to allow consumers to collect stickers and take selfies with their favorite M&M’S characters, as well as unlock exclusive content.

A Touchdown for Mars Wrigley’s Connected M&M’S NFL Pack

At the AIPIA World Congress, Mars Wrigley and WestRock detail a pilot that used digital printing and Augmented Reality for a collectible, connected M&M’S pack in Green Bay, WI.

Dsc 9599 5e3b1ff24de20

All-Paper Blister Package

The Alloyd Division of Sonoco introduces EnviroSense PaperBlister, an all-paper retail blister package designed as an alternative to traditional thermoformed plastic blister packages.

Cannabis Cloud Buster

Embossed Wallet for Sublingual Strip

A recurring theme when it comes to packaging of cannabis is the transition from having an army of people in manual mode to an operation where automated or semi-automated systems reduce the amount of packaging that’s done by hand.

2020 Perspectives on 2030 Packaging

Should these packaging visions come to pass, packagers and their packaging technology vender/partners will continue to find efficient, sustainable ways to identify, protect, and distribute products to their consumer and industrial customers.

Primary packaging for the .75g Big Dog and .35g Mini Dog pre-rolls.

Packaging is the Vehicle in Dogwalkers’ Brand Journey

Cannabis brand gets a full redesign that results in a discreet, convenient packaging system with a distinguished, time-tested feel. It uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.

Languiru Origem Rgb

Smart Pack Invites Consumers to View Value Chain

Brazilian dairy producer Languiru Cooperative has become a leading regional market players despite increased competition thanks to a unique QR code on each pack that tells a brand story. SIG’s Connected Pack solutions allowed the innovation.

More in Package Design

48976496648 Ce768e190e O

DS Smith Opens New Manufacturing Plant

DS Smith announced the opening of its state-of-the-art 550,000 sq-ft manufacturing facility in Lebanon, IN.

The redesign, which included packaging for the company’s Original Honey Smoked Fish and five other flavors, ‘is highly inspired by the original, with a design that takes its cues from old fish market signage.’

Salmon with a Smile: Fish Brand’s Bold Personality Captured in Redesign

New label graphics for Honey Smoked Fish Co.’s salmon products evokes the original founder’s ‘big personality,’ while taking its cues from old fish market signage.

Imperial Printing

Imperial Printing Celebrates 50th Anniversary

Imperial Printing & Paper Box Mfg. Co., a custom folding carton manufacturer, celebrates its 50th anniversary this year.

The Absolut Comeback bottle was designed to to promote and visualize the benefits of recycling.

Broken Glass Makes a Comeback in Limited Edition Absolut Bottle

Made from pieces of broken, recycled glass, the Absolut Comeback bottle is created to encourage recycling and a more circular lifestyle among the vodka producer’s consumers.

Dr. R. Andrew Hurley, PhD

Progressive Disclosure: The Full-Course Meal of Packaging

Progressive disclosure of information about a product through on-pack labels and instructions contained within the packaging enhances the consumer’s experience one action at a time.

Brillo sculpture from 1964 not only pays homage to beautiful package graphics, the Brillo boxes were produced in a 'factory' and displayed like products on a store shelf.

The Power of Iconic Package Design

Warhol retrospective at Chicago’s Art Institute recalls how iconic brands and their alluring package design inspired the pop art movement and catapulted the artist into history.

Untitled 12 39 18 Pm

TricorBraun Acquires Packaging Solutions, Inc.

Packaging manufacturer TricorBraun acquired Minneapolis-based Packaging Solutions, Inc. (PSI), a rigid packaging distributor serving several markets, including pharmaceutical, pet food, and personal care.

Toothpaste Colgate Copy

Column: Colgate-Palmolive Competes on Toothpaste, not Tube

Colgate-Palmolive’s breakthrough toothpaste tube, on pace to be fully rolled out by 2025, is certified as recyclable by the Association of Plastic Recyclers (APR).

Clean Label Impacting Food Packaging and Formulation

Clean Label Impacting Food Packaging and Formulation

The “clean label” consumer trend is heavily influencing food processing, with nearly half of participants interviewed for a new PMMI Business Intelligence report being impacted.

Lee Metters, Group Business Development Director at Domino Printing Sciences

The Evolution of Digital Inkjet Labels

Variable data and personalization are just the tip of the digital print iceberg, as new developments alter purchasing, production and supply chain in the market.

For 2020, Pantone has selected a color it describes as a timeless and enduring blue hue: PANTONE 19-4052 Classic Blue.

Color Trends for 2020 and Beyond: Cold or Hot?

Authenticity, honesty, and technology stand out as the drivers of the next two years’ color trends, but how they are interpreted into color are vastly different.

Much of PBFA’s efforts with retailers—education, research, data analytics, and shopper marketing—is ultimately to make it easier for shoppers to find and purchase plant-based foods.

5 Key Takeaways About the Certified Plant-Based Mark

(Hint: It's not the same as vegan.) With plant-based alternative foods outpacing total food sales by over five times, brands needed a meaningful definition of the term plant-based that shoppers could quickly identify.