In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

Feb 13th, 2008

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.

Source: trendhunter.com

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