In Singapore, you might not know what you're drinking...

A new surprise-packaging concept from Out of the Box, a Singapore marketing company, ensures that consumers don't know what they're drinking until they drink it!

The company labels its beverage "Anything" and "Whatever" so that consumers' experiences are always a surprise. One might contain an uncarbonated ice lemon, chrysanthemum, or apple tea beverage, while another might contain carbonated cola, lemon cola, or rootbeer.


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