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Morton Salt Ice Melt Pack Features Reworked Handle and Messaging, Breitsamer Honey Jar Uses Flip Top Lid, Yamazaki Spray Bottle Is Magnetic

See a few examples of packaging designed to make life easy by Morton Salt, Breitsamer Honey, and Yamazaki from ThePackHub’s February Packaging Innovation Briefing Report.

Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.
Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.
ThePackHub

Packaging that is easy to use will always have a place in the packaging innovation schedule. It is important that this packaging still delivers the necessary functional requirements. Easier to use packaging will always create a point of difference in the market and often meets the needs of a growing senior consumer segment.

Learn more about ThePackHub's Innovation Zone here.

Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.Morton Salt's new Safe-T-Pet Ice Melt packaging improves shelf visibility and grip.ThePackHubMorton Salt Packaging Improvement for Pet-Friendly Ice Melt

To boost its pet-friendly salt product, Morton Salt enlisted California-based Studio One Eleven to help the company update its Safe-T-Pet packaging to boost the product’s shelf visibility and benefits messaging. Veterinarians say rock salt and other salt-based ice melts can be harmful to pets when they walk on it and when they lick their paws and coats clean. The new, custom-designed Safe-T-Pet package reportedly delivers on multiple fronts. Made of durable HDPE, the design draws attention. It adds consumer appeal on retail shelves through angled geometries that provide a contemporary look, updating the previous curved bottle and improving pack-out efficiencies for shipping. The translucent bottle material hints at the pale blue product inside. The handle, also reworked, is wider and deeper to accommodate a gloved hand. Raised handle threads give even gloved fingers something to grip confidently.

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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report