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Barilla Packaging is Now 100% Recyclable, Tesco Fish Trays Use Recycled Seaside Plastic, German Dairy Brand Swaps to Tethered Caps for Milk Cartons

See a few examples of packaging adjustments for improved recyclability and recycled content from Barilla, Tesco, and Landliebe Molkereiprodukte from ThePackHub’s February Packaging Innovation Briefing Report.

Barilla's 'blue box' packaging is now 100% recyclable.
Barilla's 'blue box' packaging is now 100% recyclable.
ThePackHub

Recycling initiatives continue to be one of the most active sustainability areas driven by challenging Plastic Pacts around the world that are part of a three-pronged objective to deliver 100% recyclable packaging by 2025. Pending packaging taxes that require 30% recycled content are influencing change as well as the focus on stretching recycling targets.

Learn more about ThePackHub's Innovation Zone here.

Barilla's 'blue box' packaging is now 100% recyclable.Barilla's 'blue box' packaging is now 100% recyclable.ThePackHubBarilla Pasta Packaging is Now 100% Recyclable

Italian multinational food company Barilla, the world’s largest pasta producer, has announced that its ‘blue box’ range of pasta is now 100% recyclable, due to the removal of the plastic window to the front of the pack. The move also coincides with the brand’s 145th anniversary, and is expected to remove approximately 126,000kg of plastic annually across the globe. The packaging is now made from virgin fiber board sourced from responsibly managed forests. The new packaging also features a redesigned identity with a fresh and modern logo and color scheme. A spokesperson for the company said that a significant part of Barilla’s commitment to a more sustainable world is the packaging they use for their products, and that it was their responsibility as a global brand to take a step forward for the environment by reducing unnecessary plastic waste.

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