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Pantone Unveils Color of the Year 2023

Learn about the origins of Pantone’s vibrant and energetic Color of the Year 2023, Viva Magenta 18-750, and how it can be used to create dynamic packaging and graphics.

In this year’s Color of the Year selection process, Pantone says it observed a heightened appreciation and awareness of nature represented by countless lifestyle trends.
In this year’s Color of the Year selection process, Pantone says it observed a heightened appreciation and awareness of nature represented by countless lifestyle trends.

A vast departure from 2022’s soothing blue and violet Veri Peri Color of the Year, Pantone’s choice for Color of the Year 2023, Viva Magenta 18-750, “vibrates with vim and vigor,” says the brand. Explains Pantone, Viva Magenta is a shade rooted in nature—more specifically, it originates from a beetle found in tropical and sub-tropical environments—descending from the red family, and expressive of a new signal of strength. “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” Pantone says.

Expanding on the nature of Viva Magenta, the brand states that it is powerful and empowering, an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundless shade that is manifesting as a stand-out statement. “PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit,” it says. “It is a color that is audacious, full of wit, and inclusive of all.”

Furthermore, Viva Magenta is described as a nuanced, crimson-red tone that presents a balance between warm and cool; it is a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world. “It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach,” says Pantone. “Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.”


Read article   Read about Pantone’s Color of the Year 2022: Veri Peri.

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