A vast departure from 2022’s soothing blue and violet Veri Peri Color of the Year, Pantone’s choice for Color of the Year 2023, Viva Magenta 18-750, “vibrates with vim and vigor,” says the brand. Explains Pantone, Viva Magenta is a shade rooted in nature—more specifically, it originates from a beetle found in tropical and sub-tropical environments—descending from the red family, and expressive of a new signal of strength. “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” Pantone says.
Expanding on the nature of Viva Magenta, the brand states that it is powerful and empowering, an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundless shade that is manifesting as a stand-out statement. “PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit,” it says. “It is a color that is audacious, full of wit, and inclusive of all.”
