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New Loveseen False Lash Packaging is Nearly Plastic-Free

Loveseen’s new false lash packaging is 98% plastic free, with plans for further improvement.

Loveseen's new false lash packaging is 98% plastic-free.
Loveseen's new false lash packaging is 98% plastic-free.
Innovative Beauty Group

Earth-conscious consumers can bat an eye toward Loveseen’s new sustainable false lash packaging.

The new lash packaging, developed with the help of Innovative Beauty Group (IBG), features a tray made from 100% bagasse, or molded sugarcane pulp, an outer pack made with post-consumer recycled paperboard, and a clear PET window.

“Upon our first meeting with the IBG team and touring the facility, we decided it was imperative we create something different," Jenna Lyons, Loveseen co-founder, says. “From that moment, we set out to create our own custom lash tray–one that would stand out on shelves yet was a kinder solution to the environment.”

The packaging was first designed for 12 different styles of Loveseen lashes, with adjusted artwork and bagasse tray structure to fit each variety, says Alexandra Michelem, key account director at IBG.

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