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Newman’s Own Personalizes Pizza Boxes

New packaging design for Newman’s Own’s full brand portfolio includes pizza boxes that tell the personal stories of some of the children helped by the company’s charitable mission.

Clayton from North Carolina is shown on the Uncured Pepperoni Pizza box.
Clayton from North Carolina is shown on the Uncured Pepperoni Pizza box.

Newman’s Own food company, founded by beloved actor and racecar driver Paul Newman, is renowned for its philanthropy; 100% of its after-tax profits are donated to the Newman’s Own Foundation, a private non-profit created to nourish and transform the lives of children facing adversity. Since 1982, when the company was launched, more than $570 million has been donated to children’s causes.


Watch video   Watch this video on how Vital Farms’ personalized its egg packaging with its ‘Vital Times’ newsletter.

With its new packaging design, the first examples of which debuted in September, Newman’s Own is bringing the impact of the brand to life by featuring profiles of some of the children who have benefitted from the company’s mission. Now included on the back of the packaging for four of its Thin & Crispy pizza varieties are photos and stories of six of the children who have attended Paul Newman’s SeriousFun Children’s Network (SeriousFun) camps, a community of adaptive summer camps for kids with serious illnesses.

Packaging Newman’s Own’s Margherita Pizza features siblings Gabe and Angelica from Florida.Packaging Newman’s Own’s Margherita Pizza features siblings Gabe and Angelica from Florida.“Newman’s Own does radically good work in its commitment to give away 100% of profits to help children who face adversity,” shares Nicole Malcolm-Manyara, chief marketing officer of Newman’s Own. “The purpose of the new packaging, notably featuring the stories of kids it supports through its grantee partners, is to communicate the brand’s focus on helping kids and to help consumers better connect with the radically good impact they have when they purchase Newman’s Own products.”

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