Street Food Inspires Gazebo’s Pack Redesign

U.K. CPG Gazebo Fine Foods’ line of meals will soon feature package design that draws from the same street food inspiration as the food itself.

“The designs are bright, appealing, and modern but incorporate our heritage and the traditions behind our brand,” Sarah Hardy, Gazebo Marketing Manager says. “We are excited to roll the products out to the market over the coming months and see the impact of this new look and feel.”

Inspired by the contemporary urban street markets from which many of Gazebo’s meals originate, the package’s bold colors and patterns are meant to “bombard [consumers] with all of the sights, smells and culture” these markets offer, according to a release from U.K.-based Slice Design, who partnered with Gazebo on this project. The design was initially created for three flavors of samosa with plans to expand to other products.

Gazebo's new Lamb Samosa pack.Slice Design“Peeled-off posters, paint spray, and graffiti capture the modern urban environment and evoke the different layers of culinary expertise, discovery of flavors, and decades of experience that go into creating the most authentic street food,” Slice Design Founder and Director Alan Gilbody says in the release.