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Unleashing QR Codes’ Potential in Healthcare

QR codes can link consumers and patients to dynamic engagement, education, authentication features, and more. Here are 12 examples of how brand owners can realize the potential of QR codes for life science and personal care applications.

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Even if you’ve been living under a rock, you’ve likely emerged enough to use a QR code a time or two in your personal life. The 2D code is capable of linking people to a treasure trove of information from a small footprint on packaging, leaflets, signage, and more.

Due in large part to the pandemic, consumers are accustomed to capturing the codes for touchless menus, easy access to info/apps, and more—and brand owners are taking advantage. In our March/April print issue of Healthcare Packaging, we profile the packaging and shippers of a high-end nutricosmetic product, where QR codes deliver on consumer engagement, geolocation and tracking, anti-counterfeiting, and brand protection.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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Pharmaceutical Innovations Report
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report