
In what is questionably a tongue-in-cheek campaign based on complete transparency, Alcoholic Vodka, a new Swedish vodka brand, aims to "challenge the vodka industry" by presenting the "truth about alcohol" in all marketing and branding.
The bottle features warnings such as a "Don't Drink" seal.Alcoholic Vodka
The brand's website warns consumers the product is "expensive and bad for you" and follows with the message, "This product is extremely harmful to your health and can cause a variety of serious diseases. If you for some reason have to drink it, please drink responsibly. There are many great alternatives to this hazardous beverage. Please think twice before ordering."
The brand claims that it "bares that what most liquor brands spend their marketing budgets trying to hide," when most vodka brands are "built around "cool” marketing and fashionable events showcasing glamorous lifestyles."
Alcoholic Vodka
Alcoholic Vodka is produced by Swedish distillery Tevsjö Vodka.