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Inclusivity Needs Packaging, and Packaging Needs Inclusivity

The first Human Factors and Ergonomics Society (HFES) was founded as an organization in the UK back in 1946. While much has been done since it’s founding through many universities and some companies, more is needed.

Mike Richmond

Packaging has made some efforts and happily we are starting to see a new and refreshed focus on inclusivity by companies who are making a difference through packaging. Creating packaging for the young, the old, and the differently abled is simply a must-do. We have tried for decades to move towards this end via HFES, academia (for example, North Carolina State’s Human Factors and Applied Cognitive Psychology), design houses, and from time-to-time, industry (i.e. Bayer Aspirin and Advil via easier grip closure materials).

Well, now we have more ammunition to begin to make a difference, and we can thank investors (in particular millennials) in Environment, Social, and Corporate Governance (ESG) as they are demanding changing in investment portfolios to enhance ESG as a key new global metric. And we can thank companies like P&G, Unilever, Kellogg, Bayer, Target, and others for their diligence and investment to do the right thing.


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