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5 Benefits of Virtual Focus Group Testing

Necessitated by the pandemic, virtual consumer focus-group testing offers benefits such as reduced costs, more authentic outcomes, and a wider pool of subjects from which to draw.

Video conferencing software and the adoption of digital communications across demographics has enabled virtual consumer focus-group testing during COVID.
Video conferencing software and the adoption of digital communications across demographics has enabled virtual consumer focus-group testing during COVID.

With little chance of in-person meetings involving medium-to-large groups resuming this year, and the conference and events industry—long relied upon as a host to focus-group testing companies—not expected to return to full operation until spring 2022, what does this mean for the future of focus groups?

Luckily, consumer focus-group testing and market research is one sector that has pivoted to the virtual space, enabled by video conferencing software and the adoption of digital communications across generational groups and regions.

While conducting consumer focus-group meetings virtually has been done for years, this trend has accelerated with the pandemic, and as a result, the many advantages of hosting focus group participants in a virtual space have surfaced—all of which have the ability to make consumer research more accessible and more insightful for brands.


Read article   Read how consumer focus groups can be used for package design research.


Here are five ways virtual focus groups can make a real difference to brands:

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