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Dog Food Carton is ‘Easy Like a Sunday Morning’

D2C company Sundays Dog Food chooses cereal carton-style box for its air-dried pet food, leaning in to the nostalgia of the format with its graphics and brand strategy.

According to Sundays' co-founders, the food is designed to be served with the same ease of pouring a bowl of cereal, which they say is ‘easy like a Sunday morning
According to Sundays' co-founders, the food is designed to be served with the same ease of pouring a bowl of cereal, which they say is ‘easy like a Sunday morning

The inspiration behind the branding for new Sundays air-dried dog food has several layers, as does the packaging structure itself. In particular, say co-founders of the direct-to-consumer company Sundays Food for Dogs, Inc. Michael Waxman and veterinarian Dr. Tory Waxman, “Sundays are usually a day where pet parents can spend a relaxing day at home with their dogs, and we want every day to feel like that. Additionally, the food is designed to be served with the same ease of pouring a bowl of cereal, which we say is ‘easy like a Sunday morning.’”


See: First Pet Food Brand Joins Loop


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