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Mondelez Leverages Digital Printing

Mondelez International, owner of Cadbury, has launched a new initiative to transform confectionery packaging into customizable experiences for football fans.

From Mondelez, the latest in consumer engagement through digital printing technology.
From Mondelez, the latest in consumer engagement through digital printing technology.

Cadbury teamed up with Liverpool Football Club, the most successful English team in European football tournament history, to send limited-edition Champions Bars to 50,000 fans as a thank you for their unwavering support throughout the 2019/20 season.

Using HP Indigo digital printing technologies each bar was created with a unique design – for a total of 60,000 one-of-a-kind Champions bars. This flexible packaging job was printed digitally on the HP Indigo 20000 Digital Press.

“This is a truly innovative way to elevate our brand and build stronger consumer connections with engaging collaborations and relevant experiences. It’s been a fantastic collaboration between our internal experts, partners, and HP to bring this to life in such an iconic and impactful way,” said Bryony McComb, Associate Director, Mondelēz International.


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