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Beverage Encourages Voters to Speak their ‘Peace’

By scanning a ‘sip & scan’ icon on special Peace Tea iced tea beverage cans, consumers can link to a mobile landing page powered by non-profit Vote.org.

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Peace Tea, a brand of assorted iced tea beverages from The Coca-Cola Co., is encouraging its fanbase to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.

“Peace Tea believes in paying it forward, and in the power of kindness and doing the right thing for those around you,” says Danielle Fisher, Director, Refreshment Tea Brands, Coca-Cola North America. “In the context of this election—which is taking place in what has been such a monumental year—we believe in bringing young people together in a peaceful way to use the power and influence of their voices, individually and collectively. This partnership with Vote.org is a great way to drive political engagement in a non-partisan way.”


See it Live at PACK EXPO Connects Nov. 9-13: Here

Now through Election Day on Nov. 3, consumers can use their smartphone to scan the “sip & scan” icon on any can of Peace Tea and unlock a custom mobile landing page powered by Vote.org, a non-profit, non-partisan organization dedicated to simplifying political engagement and increasing voter turnout by offering registration and educational resources.

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