Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Celestial Seasonings Goes Bold for Gen Z

Understanding that Gen Z is less likely to respond to text-heavy packaging, the company introduces a new functional line and updates core varieties with iconic, attention-grabbing graphics.

Celestial Seasonings' Authentic Green Tea BEFORE (l.) and AFTER the redesign.
Celestial Seasonings' Authentic Green Tea BEFORE (l.) and AFTER the redesign.

Celestial Seasonings’ new line of Energy and Probiotics teas is hitting store shelves now, with graphics that brim with energy and intrigue. The new design was done by brand strategy and design firm CBX, which also updated Celestial Seasonings’ core green and black teas to pique the interest of the younger tea drinking generation.

“Functional foods and enhanced beverages are really important to Gen Z, and it’s not just about health and performance,” explains Audra Nebolini, an associate creative director based in CBX’s New York office. “Younger consumers are keenly interested in the way tea affects their energy level and overall mood. Celestial Seasonings’ new packaging tells that story in bold, eye-catching ways. It’s a refreshing take for the tea aisle, which can sometimes feel a bit dated.”


See it Live at PACK EXPO Connects Nov. 9-13: Want to learn more about innovations in packaging materials? Join us at PACK EXPO Connects to hear from a range of suppliers. Preview the Showroom Here.


Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?