Celestial Seasonings’ new line of Energy and Probiotics teas is hitting store shelves now, with graphics that brim with energy and intrigue. The new design was done by brand strategy and design firm CBX, which also updated Celestial Seasonings’ core green and black teas to pique the interest of the younger tea drinking generation.
Celestial Seasonings Goes Bold for Gen Z
Understanding that Gen Z is less likely to respond to text-heavy packaging, the company introduces a new functional line and updates core varieties with iconic, attention-grabbing graphics.
Oct 5, 2020
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