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‘Nature’s Fingerprints’ Provide Inspiration for Wine Packaging

Cans for a new line of wine from Odell Brewing Co. feature organic patterns that reflect nature’s own self-organizing biological systems.

Odell Red

With clear consumer interest in the canned wine category, Odell Brewing Co., known for its expertly crafted beers, launched The OBC Wine Project this summer, its first line of canned wines, created to push the boundaries of what is possible in American wine.

To bring The OBC Wine Project to life, Odell Brewing Co. teamed up with brand marketing accelerator Fortnight Collective to build its brand identity and packaging. According to Fortnight, these assets have been uniquely designed to live, breath, and evolve, much like the natural world. The agency adds that in the design, imagery beautifully operates in a state of experimentation, exploration, and refinement, reflecting the innovative mindset that Odell brings to The OBC Wine Project and all of its endeavors.


See it Live at PACK EXPO Connects Nov. 9-13: New label materials for custom cannabis labels, multiple types of labeling systems and easy date coding for your cannabis and CDB products, by Weber Packaging Solutions, Inc. Preview the Showroom Here.

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At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report