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Road to a Successful Package

Consumer packaged goods often are purchased because they catch attention, the item was on a shopping list, or perhaps, out of habit or familiarity.

Becchi Oesterle Pic

However, more often than we may realize, a well-designed package can be a deciding factor in product selection.

This article focuses on the package development process, starting with the decision to produce the new package and ending with the transition to the manufacturing implementation team. The steps—they’re not necessarily sequential—in the package development process are:

• Idea formation and concept brainstorming

• 3D drawings and prototypes

• Patent/trademark discovery

• Cost estimation

• Research (optional)

• Go/no-go decision

• Team selection and project kick off

Idea formation and concept brainstorming
Ideas can be formed in many ways, including out of a perceived need in the marketplace, at a customer’s request, or to promote a specific initiative. In any event, a central point of contact should be responsible for reviewing the ideas.

Often, it is helpful to look at existing package formats available in other categories or what the competition is doing.

Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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Conveying Innovations Report
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!