We engage with brands through several, if not all, our senses --that is, through the way they look, sound, feel, smell and even taste. An initial and decisive point of this relationship with human senses is …packaging, that can be seen in this context as a multi-sensory device capable of creating experiences.
This will be the theme of the webinar organized by EXPO PACK México and Mundo PMMI on September 1, with Carlos Velasco, PhD, co-author of the book “Multisensory Packaging: Designing New Product Experiences.”
