
Continuing to evolve its brand and strengthen its customer connections, Boulder, Colo.-based Ethanâs, the functional shot company, has announced the rebranding of its line of wellness shots, putting function at the forefront of their packaging.
âAt Ethanâs, we keep a very open dialogue with our customers, so when we learned that they were looking for more clarification on the function and occasion for each of our shots, we knew it was time to make some changes in our packaging,â says Ethan Hirshberg, founder of Ethanâs. The new labels for its 2-oz glass bottles are being used for Ethanâs Apple Cider Vinegar (ACV), MCT, and Fire Shots varieties and explicitly state the function for each: Daily Detox, Fast Fuel, and Immune Boost, respectively.
Along with this new focus on function, Ethanâs has changed the color of each bottle to reflect the shotsâ unique flavors and primary ingredients. According to Hirshberg, âNot only does this new packaging answer the question of function and occasion for each line, but we feel that it exudes more of the creative, fun, and wholesome personality that the Ethanâs brand embodies.â
In addition to their commitment to improving the customer experience, Ethanâs is also devoted to making strides toward a more sustainable future, thus they have chosen to switch their plastic caps to aluminum. Doing so, the company will save nearly 10,000 pounds of plastic per year from just the cap alone. According to the company, as the brand and product line continues to evolve, Ethanâs is committed to finding new ways to make their products and their packaging as sustainable as possible.
With the introduction of this new function-first product packaging, Ethanâs hopes to not only improve the shopping experience for existing customers, but also educate new customers on how to best enjoy Ethanâs products. The new packaging will be reflected on all new and existing Ethanâs product lines moving forward.