Chef-Inspired Frozen Food for Foodies

See how this emerging brand is targeting a youthful, food-loving audience with healthy, convenient frozen food in eye-catching packaging.

Apr 6th, 2020

2019 08 Hf Shoot 3 Chicken Bowl 10

Brand: Happi Foodi

Location: Nutley, New Jersey

Fulltime employees: <50

Launched: October 2018

Owners: Justin Samuels and Sam Rockwell

Market: United States

Website: www.happifoodi.com

Brand Story:

Launched only two years ago, Happi Foodi wants to “disrupt the frozen food category” with a line of chef-inspired frozen appetizers and entrees that prove frozen food can be flavorful, nourishing, and fresh.

Keto bowls, veggie side dishes, gourmet waffles, appetizers, and entrees such as flatbreads, street tacos, steam bags, and sheet-pan meals aim to bring convenience and accessibility to healthful eating.

Distribution:

Happi Foodi products are sold through brick and mortar locations such as Walmart, Meijer, and Target.

Unique selling proposition:

Keto-friendly frozen food selections.

Packaging journey:

Focus on branding with fun, vibrant and ‘instagrammable’ colors and design to attract a youthful demographic with a focus on Gen Z.

Arctic Blue Gin

Mystical Northern Lights Captured on Holographic Carton

Finnish spirits company uses unique holographic metallization effect on cartons for its Arctic Blue Gin for ‘a result that is as close to an actual northern lights flare as printed materials can accomplish.’

Pemcor Packaging Enhances Headquarters and Manufacturing Site

Pemcor Packaging announced significant enhancements to its head office and manufacturing facility in San Diego County, Calif.

Fnzkz Aoi 1280 5fb588ee677ac

Cannabis 2.0 -- Design, Engineering, Operations

Rarely does an entirely new industry emerge in packaging and processing, but the legalization of cannabis for medical and adult-use did just that.

San Diego Paper Box Co. Renamed Pemcor Packaging

The name change is a result of a change ownership and is now more aligned with the company’s strategy to pursue growth in a number of markets in the U.S., Mexico, and Canada.

Smp Cap Lock Rfid

Cap-Lock Pharma Security Label with RFID Technology

Developed to help hospitals expand digitization initiatives, the label-and-cap security concept for prefilled syringes also enables automated inventory and supply chain management, as well as digital first-opening indication.

At PACK EXPO Connects, Esko showed its expertise in packaging workflow management.

Workflow Management

Solving workflow management challenges faced by brands today is a key focus at Esko, and the firm used PACK EXPO Connects to showcase the solutions they have to offer.

Distillery Meets Gallery, and the Bottle is the Canvas

Surrealism meets spirit in Burl & Sprig’s award-winning digitally printed premium liquor bottles.

The molded pulp paper bottles include an inner liner that’s extrusion blown of 80% PCR HDPE.

A French Take on Paper Bottles

When this CEO learned of a paper bottle that would both differentiate his new line of household cleaners and be more sustainable, he had to have it for the launch.

Mike Ross Unilever

In a COVID-19 Rut? Three Ways to Keep Packaging Development Moving

To say 2020 has been a challenging year is a vast understatement.

Butcher-Paper Pack Reenvisioned for Retail

Plant-based meat company No Evil Foods replicates the experience of unwrapping a butcher paper-packed product with an origami-style carton decorated with whimsical, approachable graphics.

Along with more universal SKUs, each state in Green Thumb's market gets its own hyper-local chocolate bar variety.

Cannabis Redesign Takes Page from "Big Confectionery"

As attitudes toward cannabis push toward mainstream, brands like Green Thumb’s incredibles are beginning to apply more traditional, mainstream CPG packaging and branding techniques.

A ‘Cottled’ Wine for Every Occasion

With canned wine now mainstream, wineries are looking for even greater differentiation, introducing products suited for a range of lifestyles, in uniquely shaped aluminum bottle cans with equally arresting graphics.

Made in the USA: Easier Said Than Regulated

A Martian wishing to read the mind of the American consumer could get a good head-start by reading product labels and advertising.

P&G Herbal Essence

P&G's Herbal Essences, Pigeon Brands, Top 2020 PAC Awards

P&G’s haircare brand Herbal Essence and Pigeon Brands’ Dainty Foods won Best of Show in the 2020 PAC Global Leadership Awards.

Washington’s First Winery Debuts Aluminum Bottle

Chateau Ste. Michelle introduces its first wine in a single-serve format, using a 250-mL aluminum bottle can with playful graphics for four fruit-driven varieties.

Best of Show Award Winner & Household Products—Structural Design for Gorilla Super Glue Micro Precise by Product Ventures.

2020 Ameristar Award Winners Announced

The Institute of Packaging Professionals (IoPP) announced the winners of the 2020 AmeriStar Package Award competition. There were 27 winners, including six student award winners.

Canned Wine Side Apothic Red

Dark and Alluring Aluminum Bottle for Red Wine

An aluminum bottle with a black body and a label with red metallic medieval scrollwork suits the mysterious and alluring Apothic Red brand.

Sic 33 Mm Acl Septic Closure

ACL Aseptic Closure

Silgan Closures introduces the 33 mm ACL lubrication-free aseptic closure featuring a linerless plug design that enables smooth application by the packager and easy removal by the consumer without the need for added lubrication.

Fresh Lock Zipper Style 8503 Product Image

Fresh-Lock to Showcase New Closures at PACK EXPO Connects

Fresh-Lock’s team will highlight the brand’s new sustainable closure advancements in its 8000 series, ongoing green initiatives, and the latest closures that are helping the brand expand its presence in multiple markets.

Gaze Wine Cocktails Moscatos

Mindful Relaxation Guides Bottle Design for Wine Cocktail

Sleek aluminum bottle with nature-inspired graphics offers an alternative to traditional glass packaging for a new wine cocktail geared toward consumers practicing a healthy lifestyle.

More in Package Design

New Wine Cottle is Wildly Exuberant

Pioneering low-cal, low-ABV, flavored wine company Fun Wine introduces its Hard Bubbly line in an aluminum bottle with vibrant artwork that pulses with a Miami vibe.

Aluminum Wine Bottle Delivers Rugged Luxury

New wine products aluminum bottles are geared toward a number of different lifestyles and occasions. Revelshine premium wine is ‘designed to be taken off the beaten path.’

Teo Lifestyle Image

Actuator

Lindal Group launches the Teo actuator suitable for personal care and home care applications.

From Mondelez, the latest in consumer engagement through digital printing technology.

Mondelez Leverages Digital Printing

Mondelez International, owner of Cadbury, has launched a new initiative to transform confectionery packaging into customizable experiences for football fans.

Tree-Ring Symbol Conveys Winery’s 110-Year History

The concentric circles of an old, weathered stump at Limerick Lane Cellars become the foundation for a new brand story based on the rich history of the land and the people who worked it.

Baby Food Brand Grows Up

Babyblends maker Little Spoon has expanded its product offerings to include supplements/vitamins and a line of plated meals for the younger set in just a few short years, while also selling solely direct-to-consumer.

Package Design for WD-40 Specialist Line Lands Smoothly

New packaging from the brand that helped send rockets into space relies on color cues to help consumers find the product on shelf and enhance its professional positioning.

New Eckrich deli meat pack designs demonstrate benefits to the consumer, like ideas for home-made meals.

Eckrich Deli Meats get a Research-Driven Pack Redesign

After asking consumers what they wanted and needed from the deli category, this Smithfield brand learned that packaging needed to better demonstrate consumer benefits, like ideas for home-cooked meals.

Beverage Encourages Voters to Speak their ‘Peace’

By scanning a ‘sip & scan’ icon on special Peace Tea iced tea beverage cans, consumers can link to a mobile landing page powered by non-profit Vote.org.

Innovating the Plant-Based Food Category with Functional Superfoods

Lavva is growing its brand with Paleo and Keto-certified plant-based yogurts and milk products.

1 2020 Diamond 001 Air Co Air Co E9 Nfkubz6 Ylkuux (3)

Pentawards 2020 Winners Announced

The 2020 winners of the world’s leading packaging design awards are revealed in first-ever virtual Pentawards Gala Ceremony.

Celestial Seasonings' Authentic Green Tea BEFORE (l.) and AFTER the redesign.

Celestial Seasonings Goes Bold for Gen Z

Understanding that Gen Z is less likely to respond to text-heavy packaging, the company introduces a new functional line and updates core varieties with iconic, attention-grabbing graphics.