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Premium, Single-Origin Instant Coffee is Totally Tubular

Boston area-based specialty coffee roaster introduces an instant coffee product produced using a new freeze-drying process and packaged in a PP tube that provides a nine-month shelf life.

Fazenda carton and tube
The coffee is packaged in clear, recyclable, round-bottom vial-like tube with a screw-on cap that offers a number of advantages over multilayer sachets.

Specialty coffee roaster Fazenda of Dedham, Mass., has introduced a premium alternative to quick-and-dirty instant coffee brands in sachets. One of the first specialty instant coffees on the market, Fazenda’s single-origin instant coffee is produced using a pioneering technology from Sudden Coffee, San Francisco, that “preserves fragile aromatic molecules,” after which it is packaged in an airtight polypropylene tube that provides a shelf life of up to nine months.

Fazenda carton frontThe tubes are sold in a four-pack tuck-type paperboard carton with the appearance and roughly the size of a deck of cards, printed with Fazenda’s signature red color with a zigzag background color and the brand’s logo in white.“We really believe in providing more access to specialty coffee,” says Fazenda CEO Philip Schein. “Single-origin coffees give customers something to enjoy in a busy day. A lot of folks don’t have time to brew coffee at home or go to a café. With our instant coffee line, customers can enjoy Fazenda coffees without any effort, anytime, anywhere.”

The new product’s price of $15 for a four-pack of 0.17-oz tubes reflects the quality of the sustainably sourced beans used for the product and the cutting-edge technology employed to brew it. Using a new “revolutionary method,” Sudden brews the coffee much more gently—like a pour-over—freezes it, and then places it into a vacuum chamber to crystallize it. Says Fazenda, the technology captures fruity flavor notes without the bitterness “old-school” instant is known for.

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