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Off The Shelf: What a difference a label makes

When Traina Foods launched a premium ketchup made from sun-dried tomatoes, the innovative company decorated its HDPE bottle with a gorgeous full-body shrink sleeve label to set its product apart from the "sea of red."

New Labeling Playbook
Read tips for purchasing labeling equipment & considerations for your most successful labeling project ever.
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New Labeling Playbook
Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
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