It is the first-ever FDA-compliant direct food contact adhesive for reclosure and heat-sealable film liner.
This delivers a more environmentally friendly solution by significantly reducing material, particularly for produce such as tomatoes, berries or lettuce packaged in rigid plastic containers.
“Avery Dennison’s new heat seal reclosure technology is a real win for the environment and is a great addition to our ClearIntent™ sustainability portfolio,” said Heather Valentino, sustainability manager, Avery Dennison. “In pint containers, for example, the lid makes up 44 to 47 percent of the material used to form the container. This new heat sealable reclosure system uses significantly less material, opening up environmentally responsible opportunities for produce packers.”
The heat seal reclosure technology also provides converters a more affordable, sustainable way to provide brands with the convenient, easy peel-and-reseal functionality today’s consumers seek. The ability to eliminate the clamshell lid creates the opportunity for brands to enhance creativity in package design, helping to differentiate and add value to their products.
“As the popularity of functional packaging continues to grow, our flexible packaging and reclosure portfolios demonstrate how Avery Dennison is taking the lead to further improve the consumer experience – and that drives growth for converters and their customers,” said Frank Loncar, marketing director, Avery Dennison.