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Berry Global, Inc.: Embossed decorating for laminate tubes

A unique process precisely aligns intricate artwork—whether words, logos, or images—with embossing or debossing to enhance the look and tactile experience of laminate tube packaging.

Pw 333957 M Berry

Berry Global, Inc. was granted a patent related to registered embossing on laminate tubes. This patent extends the company's premium, customized decorating techniques for personal care products.

The company developed a unique process that precisely aligns intricate artwork—whether words, logos or images—with embossing or debossing to enhance the look and tactile experience of laminate tube packaging. The new process allows eye-catching 360-degree decoration for 1 1/2 in, 1 3/8 in, 1 3/16 in and 2 in laminate tubes, creating a premium package, which stands out on the shelf and enhances a customer's brand.

"Personal care packaging is all about premiumization now and this offers brands a new and exciting way to communicate luxury" says Rebecca Vara, Vice-President of Sales, personal care.

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