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Glass jar reflects happiness

When this German maker of jams and marmalades launched a new line of fruit spreads, management wanted a custom-designed glass jar for on-shelf differentiation.

GLÜCK product samples
GLÜCK product samples

A custom glass jar is one of three Gold Award winners in the recent German Packaging Awards competition, which is sponsored by the German Packaging Institute.

GLÜCK—the German word for “happiness”—is the name of a new range of fruit spreads from the Friedrich Göbber Co., which is based in Eystrup, Germany. That firm approached the Ardagh Group in nearby Nienburg and asked for a jar that reflected the product’s name. Ardagh’s team carried out all the design and development work in-house, creating several different concepts in response to the initial brief. The designs were developed through many different iterations, in close collaboration with Göbber, and Ardagh’s designers applied their technical and creative expertise at every stage.

Topped by a threaded meatal closure, this jar has an unusual convex design, a large opening, and what Ardagh describes as an “extra-thick base.” The jar stands 8 cm (3.15 in) tall and has a neck finish diameter of 8.5 cm (3.35 in) with a bottom diameter of 4.5 cm (1.77 in). The preserve maker also opted for a design feature that gives the jar a distinctive on-shelf appearance by dispensing with a label and printing straight onto the glass. Neither Göbber nor Ardagh are saying anything specific about how this printing is done. Presumably, the same method of printing is used for the ingredient information and bar code that appear on the back of the jar.

“We knew that the Ardagh Group in Nienburg was an experienced, competent, and creative glass packaging partner, but we genuinely weren’t expecting our jar to win the famous German Packaging Award,” says Marc Ebbert, Purchasing Director at Göbber.

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