In a joint project with packaging manufacturer Edelmann, Schreiner MediPharm a global provider of specialty pharmaceutical labeling products, has developed an innovative solution that makes important product information accessible on the exterior of folding cartons.
The product eliminates the need for pharmacists or consumers to first open a package before obtaining detailed product information, and it meets related requirements of the EU Falsified Medicines Directive 2011/62/EU.
Among other measures, the EU directive requires a security seal for the outer or secondary packaging of medicines in order to prevent risk of manipulations. With traditional packages, pharmacists can only read the package insert after destroying the seal, which is meant to form a barrier and serve as a first-opening indication.
To eliminate the need for the package’s opening, Schreiner MediPharm worked with Edelmann, a supplier of folding boxes, to create a novel solution combining a folding box with a Booklet-Label applied to the outside.
Applied to the outer packaging, the multi-page Booklet-Label makes even multilingual product information easily accessible and readily visible without damaging the original package. It reliably adheres to folding cartons and is easy to open and close again via a top layer of film that serves as a cover. The Booklet-Label also is equipped with a security color-shifting ink for integrated protection against counterfeiting.
“The solution that has been jointly developed with Edelmann maintains the integrity of the folding carton while allowing easy access to the package insert,” says Gene Dul, President of Schreiner MediPharm U.S. “In addition to helping pharmacists comply with new regulations, the Booklet-Label also benefits consumers. Since the booklet is firmly attached to the package, it is less likely to be misplaced.”
