Because HPP does not rely on heat for pasteurization, this validation opens the door for products that are using this relatively new cold processing pasteurization to go to market in an equally new, disruptive container that will protect their nutritional and flavor profile. An additional benefit is that the cold processing enables the use of less expensive, linerless plug-seal style closures.
HPP testing was facilitated by The Packaging School at the Rochester Institute of Technology. The SureHandle™ bottle was also subjected to compression, drop, and tensile testing to make sure it could meet the rigorous distribution demands.
“With independent testing now validating the suitability of our SureHandle™ container for HPP processing, we look forward to expanding commercialization discussions. Although there are many products suitable for HPP processing, we feel that SureHandle™ is a particularly good alternative for fresh juices whose brand owners don’t want to go to a more capital-intensive heatset bottle,” said Barry Sak, marketing manager for the food and specialty market, Pretium.
The stock SureHandle™ bottle is currently available in a 64-ounce, 38-400 mm finish. This disruptive commercialization now gives brand owners significant shelf differentiation, plus handling convenience and aesthetics that were not previously possible.
HPP is a cold pasteurization technique that introduces filled and sealed packages into a vessel and subjects them to high water pressure. The high pressure at ambient temperature deactivates bacteria, virus, mold, yeast, etc., making the food product safe and extending product shelf life. Because heat is not involved, the organoleptic and nutritional attributes of the product are not altered.
SureHandle™ containers create multiple marketing opportunities for brand owners seeking to appeal to a wider audience. The container is easier to handle for both younger children and older adults, and those with physical challenges, compared to pinch grip or straight-sided alternatives. The handle not only provides carrying advantages, but also improved pouring control.