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Bags of milk in UK...

Are flexible milk bags a success in the UK? That depends on which supermarket chain you talk to. Last month, it was reported that Sainsbury was considering broadening the package into other dairy offerings because the bagged milk was selling so well. But Waitrose reported that it was dropping the package because of low sales. Why the difference? PW Associate Publisher Jim Chrzan offers these possible reasons: timing, training, and management of expectations.

Source: Packworld.com, Packagingnews.co.uk, Guardian.co.uk

 

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