Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Dual-chamber make-up gets custom closure

Procter & Gamble’s Cover Girl brand now includes the newly introduced Outlast Liquid Make-Up, packaged in dual-chamber, 44-mL bottles with durable, double-hinge, dual-dispensing closures.

Pw 10914 Cover Girl Oi

Designed to be stored standing on its closure, the obelisk-shaped make-up container is made of clear barrier plastic. The patented closure system, custom-created by O-I, provides high-quality functionality and distinctive package appearance.

David Lapp, O-I global category manager, explains, “The idea was driven by Procter & Gamble’s vision for make-up to include a base coat that protects make-up against perspiration plus sun protection with a color top coat that delivers natural-looking color and coverage, and that’s what the dual dispensing closure allows them to do.”

According to P&G, initial consumer research indicated a preference for a dual-dispensing closure over traditional threaded closures. —Judy Rice

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report