Products include Golden Roast Peanuts, Honey Roasted Peanuts, Whole Cashews, and Mixed Nuts with Peanuts. Motivated by research that shows that larger sizes are consumed at a higher rate than smaller sizes, Fisher believes this change will result in incremental sales and profits. The products use a clear canister topped with a red closure. The labels retain Fisher's classic graphic design, complete with recognizable brand name and familiar red background. A stylized ribbon device on the label identifies the type of nut. Fisher nuts are available at markets across the country.
To answer the consumer call for greater convenience at a better value, John B. Sanfilippo & Son, Inc., manufacturer of Fisher nuts and snack foods, has expanded from three peanut items in sizes from 16- to 40-oz PET containers, to a line of 18 stockkeeping units that includes nine flavors packed in a variety of sizes.