New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Apple sauce in a bowl

When National Fruit Product Co., Winchester, VA, launched a 16-oz White House Quick & Easy apple sauce in February, it traded in the traditional multiserve apple sauce glass jars for a new barrier bowl thermoformed of polypropylene and ethylene vinyl alcohol.

Pw 17446 05apple

“In a busy household, the traditional apple sauce container is not as convenient as consumers would like,” says Bob Roberts, National Fruit’s director of marketing. “It can be difficult to open, there is a concern for shattering, and consumers would need to pour it into a bowl for serving. This plastic bowl is resealable and looks good enough to be placed right on the dinner table.”

The 4 5/8" x 4" x 2 11/16" bowl, supplied by Printpack’s Rampart Division (Williamsburg, VA), was developed to meet those needs. A 3-mil foil laminate lidstock, printed in four colors, from Winpak (Winnipeg, Manitoba, Canada) is heat-sealed to the bowl and is secured by a yellow low-density polyethylene lid from Tech II (Springfield, OH) that graphically matches the lidstock. The bowl is wrapped in a glued, 16-pt. SBS sleeve, offset-printed in four colors. National Fruit declines to identify the sleeve supplier.

According to Roberts, National Fruit invested in new filling equipment, but again would not reveal vendors. The apple sauce is available in four flavors for $1.19 to $1.29. “The level of acceptance and consumer activity is high,” Roberts tells “We have distribution that exceeded what we anticipated.”

How to ensure your best conveying project yet
Read our latest Playbook to discover how to ensure efficient product handling, best practices for specifying conveyor and container handling equipment, and top tips for a successful pack line startup.
Download Now
How to ensure your best conveying project yet
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub