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Competition touts top tubes

A shave gel tube that doubles as a razor was named the most innovative among the winners of the 1999 Tube of the Year competition sponsored by the Tube Council of North America (New York, NY).

Squeeze ’n Shave Travel Razor, marketed by Hoke2 of Campbell, CA, is a travel kit that comes with three 1-oz tubes of shave gel, three razors and one polypropylene shell. The razor slides onto the shell’s top end, and the tube snaps into the shell’s cavity, making a sturdy handle for shaving. Jack Hokanson, president of Hoke2, says consumers should be able to get a week’s worth of shaves out of one tube. Available in bed and bath stores since September, the travel kit sells for $12.

Hoke2 designed the tube and injection-molds the shell in-house. JSN (Irvine, CA) injection blow-molds the monolayer low-density polyethylene tube. JSN also offset-prints the tube in one color plus a matte coating and injection molds the PP cap. Tubes are filled at Libby Labs (Berkeley, CA).

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