Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.

Color-coded fragrances

Since introducing potpourri items last summer, Candle-lite's Fragrance De-Lite(TM) line now includes six products each available in eight different fragrances.

Pw 22099 Sinintpotite 16

With 48 SKUs in the line, consistent and appealing graphics became a priority for the Cincinnati-based company.

With design help from label converter Model Graphics and Media (Cincinnati, OH), Candle-Lite played up images that correspond to its fragrances, such as peaches for the peach blossom fragrance. Using different colors for each product created a color-coding system to help consumers quickly recognize the product they want from busy store shelves.

Among the packages in the line are the ones shown here: polyethylene terephthalate bottles for potpourri oils and a cellophane bag for potpourri. Both formats rely on pressure-sensitive labels that won awards in the Printing Industries Premier Print Awards. Mactac (Stow, OH) provides the White Gold® label stock, a 65#-test paper stock that uses a "proprietary latex additive" to create a virtually nonporous surface. This allows crisp printing, minimizing ink saturation into the paper. In a single pass, the stock is flexo-printed in six colors, and a clear self-wound polypropylene laminate is applied. The laminate provides more protection than a varnish, says Model Graphics' John Knizner, as well as a high gloss. The 5-mil labels are then die-cut into three sizes for the different product varieties.

The Fragrance De-Lite line is sold in mass markets nationally. Suggested retail price ranges from 99¢ for the sachet product to $3.29.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report