Mary Kay bottles body care products

Customized extrusion/blow-molded bottles are providing marketing appeal and consumer convenience for personal care products sold by Dallas-based Mary Kay Cosmetics.

Dec 31st, 1995

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Silgan Plastics (Chesterfield, MO) molds the oblong-shaped bottles, using Eastman Chemical's (Kingsport, TN) polyethylene terephthalate glycol® resin. Mary Kay purchases the bottles through distributor Berlin Packaging (Chicago, IL). Opaque white is used for Mary Kay® Body Care Moisturizing Lotion and Cleansing Gels, while clear bottles hold two Private Spa limited-edition promotional offerings. Mary Kay assistant manager Carol Doyle explains, "The clear bottles show off our color-coded formulas and showcase the coordinating colored graphics on our labels. The opaque bottles provide a good background to complement our blue and gray label graphics. It's a way of achieving two distinctive looks from the same bottle." Doyle says the PETG material allows consumers to squeeze the bottle easily to facilitate product dispensing.

Silgan Plastics

Eastman Chemical Co.

Berlin Packaging

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