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Colgate-Palmolive and Walmart Shake Up the Dish Soap Category

New Palmolive Shake & Clean Dish Soap features a reusable bottle and a concentrated gel packaged in a flexible pouch for 75% less plastic waste.

In March, Colgate-Palmolive launched its new Palmolive Shake & Clean Dish Soap product, which features a packaging system made up of a reusable bottle paired with a flexible pouch refill.
In March, Colgate-Palmolive launched its new Palmolive Shake & Clean Dish Soap product, which features a packaging system made up of a reusable bottle paired with a flexible pouch refill.

No longer just the realm of entrepreneurial startups, refillable/reusable packaging for household cleaning products has hit the mainstream. In March, Colgate-Palmolive announced the launch of its new Palmolive Shake & Clean Dish Soap product, which features a packaging system made up of a reusable bottle paired with a flexible pouch refill. Together, the bottle and refill are said to result in 75% less plastic waste versus a new 20-oz bottle of Palmolive dish soap. The product is being sold exclusively at Walmart in 2,000 stores nationwide.

Says Joana Baquero, Palmolive marketing director for dish, “Every act of care make a difference. Sustainability is a core value that we embrace, and we’re excited to further deliver on our commitment to sustainability by teaming up with Walmart on this innovation with a breakthrough new technology.”

The Palmolive Shake & Clean Dish Soap is sold as a starter kit, with one bottle and one refill, in a recyclable paperboard carton, for $2.49.The Palmolive Shake & Clean Dish Soap is sold as a starter kit, with one bottle and one refill, in a recyclable paperboard carton, for $2.49.The new technology comes in the form of a 4X-concentrated dish soap gel. The concentrate is packaged in a flexible film pouch that holds 5 oz of the gel, in either a Floral Breeze or Fresh Citrus scent. The product formulation also boasts better-for-the planet attributes. According to Palmolive, the “family-friendly formula” is free from parabens and phosphates, and uses 100% biodegradable cleaning ingredients.

The reusable bottle, in the iconic Palmolive dish-soap bottle shape, is made from 100% recycled, clear PET. Two years ago, the company began the transition to 100% rPET, moving all of its ultra dish-soap bottles to recycled material for a reduction in plastic of 5,200 tons per year.

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Annual Outlook Report: Sustainability