Anne Marie Mohan reported in January 2021 that the global health and beauty brand launched new deodorant packaging that is circular by design, with a reusable stainless-steel case that can be refilled with deodorant sticks.
Reusable packaging has come a long way—in strategy, sophistication, and sustainability. Launched in January by Unilever, the new Dove refillable deodorant system exemplifies this new approach, comprising a sleek, stainless-steel outer case guaranteed to last a lifetime, paired with refills in recycled-content, recyclable packaging. The innovation is just one of 100 projects Dove is working on across the globe to meet its goal to ensure all its packaging is plastic-free, is made from 100% post-consumer recycled plastics, or is reusable/refillable. It also represents Unilever’s first refill launch on a mass scale.
