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Material Packaging Innovations Include Bag-in-Box Cocktail

Other innovations from November's Innovation Zone report include carton board beverage lids and paper butter packaging.

Anora Bag-in-Box Irish Coffee Cocktail
Anora Bag-in-Box Irish Coffee Cocktail
ThePackHub

ThePackHub continues to report many instances of brands and retailers switching primarily from plastic to other often paper based alternatives. Some, but not all, support the move with positive evidence of these changes' environmental impact. The reality is that we are experiencing a cycle of high change where, in some cases, recyclable plastic is being replaced with other materials because consumers believe this as the right thing to do from an environmental perspective. However, not all examples stand up to stringent environmental scrutiny. Most of the material changes have often come about following significant investment in machinery and new processes. These switches are for the longer term, and any reversals are a long way off.

Learn more about ThePackHub's Innovation Zone here.

Anora Bag-in-Box Irish Coffee CocktailAnora Bag-in-Box Irish Coffee CocktailThePackHubIrish Coffee Brand Switched to Bag-in-Box Format

Nordic wine and spirits supplier Anora, based in Helsinki, has announced the launch of a new addition to their range of bag-in-box classic drinks. The Irish Coffee bag-in-box is the newest addition to their Classic Cocktail range and is a blend of whiskey, raw sugar and coffee. The consumer can dispense from the bag and heat and add cream to the top if required. It can also be used straight from the bag should the consumer so wish. The product comes in a smaller 1.5 liter bag-in-box, as opposed to the 3-litre size, which is the industry standard and is reported to contain 12 standard servings.  Anora was formed in September 2021, being a merger of Nordic wine and spirit companies Altia and Arcus.

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