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First-of-its-Kind Closed-Loop Label Solution

Using the label liner waste material collected through its established RafCycle recycling service, UPM Raflatac is producing a line of p-s paper labels with 30% recycled content.

Upmr Food Textured Papers1

Building on its existing RafCycle® label liner waste collection and recycling service, UPM Raflatac has now closed the loop by using the collected liner material to produce its new LabelLoop™ line of pressure-sensitive paper labels, made from 30% post-consumer waste fiber, with a portion of that PCW coming from recycled liner.

“It’s absolutely unique,” shares Scott Conrad, Segment Manager for UPM Raflatac. “The only reason we’re able to do this is because we’re the only label company in the world right now that’s collecting recycled liner and turning it into any sort of resource. With LabelLoop, we’re definitely the first company using a platform where we’re able to create a truly circular solution.”

RafCycle by UPM Raflatac was launched in 2010 in Europe and in 2018 in the U.S. to collect PET and paper label liner waste from converters and packagers free of charge for recycling. There are now more than 200 partner companies globally, with approximately half a million pounds of liner recycled through the program per year in the U.S. alone.

Until UPM’s launch of LabelLoop, the waste liner material went back into the typical pulp or PET recycling stream. Says UPM, “Silicone and adhesive residue on waste liner causes major contamination, so liner that does get recycled is often downcycled into lower-quality material.”

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