Positioned between a shot and a refreshment beverage, the new HangZing line of drinks in a 100-mL amber glass bottle has been formulated as a natural pick-me-up for people “who work hard and play hard”—in other words, for those who need some hangover relief now and again. The result of two years of research and development by British chemical engineer Mowhit Wadhwani, the product uses a blend of naturally functional ingredients to fight the aftereffects of alcohol consumption and to replenish nutrients and minerals lost during partying, traveling, or exercising.
Flavors include “fruity and fragrant” Lychee & Lemongrass and “zesty and refreshing” Garden Mint. The drink is a combination of herbs, electrolytes, and vitamins and is naturally sweetened with pure Canadian maple syrup.
To help with the design of the packaging, HangZing worked with Mystery Ltd., which selected an amber glass medical round bottle supplied by Rawlings for its functionality and aesthetics. “In the manufacturing process, HangZing undergoes pasteurization of 75 degrees Celsius, hence the outer material needed to be strong to withstand the heat,” says Wadhwani. He adds that the tiny, 3.4-oz size of the bottle makes it easy to store as well as take on-the-go, and the medicinal round shape supports HangZing’s positioning as a scientifically formulated recovery drink.
Label graphics were designed to communicate a strong and confident brand—just like the product, says Wadhwani. “We wanted the label to tell the story of the delicious and convenient recovery drink that HangZing is,” he explains. “We wanted our product to be approachable and bold and show that buying our products is part of a lifestyle.”
On the front of the bottle, under the HangZing logo, are the words “Refresh, Revive, Reboot,” which are framed on either side by lightning bolts. The Lychee & Lemongrass flavor is decorated with a red-and-white color scheme; Garden Mint uses a green-and-white design. The label is a silver polypropylene material printed in four colors plus white and a matte varnish. Complementing the label is a silver aluminum twist cap.
HangZing was launched in health and specialty food stores in Massachusetts as well as on Amazon.com and on the company’s website in May 2019. It is available in quantities of six in a sturdy, E-flute corrugated roll-end tuck-type (RETT) box, printed in three colors and supplied by Durham Box.
