Boulder Clean, a producer of plant-based laundry, dish, and surface cleaners from Boulder, CO, has partnered with Braskem to introduce a new and fittingly-sustainable package: a 230-oz bottle for its laundry detergent that incorporates 25% plant-based bioplastic in the form of Braskem’s I’m green™ Polyethylene.
Says Steve Savage, CEO of 1908 Brands and Boulder Clean, “We are elated to partner with Braskem and take advantage of their bioplastic innovation to improve the sustainability of our Boulder Clean packaging. With the integration of carbon-negative bioplastic into our latest laundry detergent container, we are taking bold action to help ensure our naturally clean products are safer for our homes and our planet.”
I’m green PE bio-based plastic is made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane. Explains Braskem, the material retains the same properties, performance, and application versatility of fossil fuel-derived PE, making it a suitable drop-in substitute for conventional oil-based PE. Cultivation of sugarcane utilized in the production of I’m green™ PE captures CO2 and releases oxygen, which means Braskem’s bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every ton of I’m green PE used in the production of packaging equates to 3.09 tons of CO2 captured from the atmosphere.
