Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Morton Salt Package Gets Sleek, Ergonomic New Design

The first major redesign in more than a decade, new packaging for Morton Salt capitalizes on the brand’s equity while offering a modern and ergonomic new shape.

The Morton Salt package before (l.) and after (r.) the redesign.
The Morton Salt package before (l.) and after (r.) the redesign.

Morton Salt recently unveiled its first major packaging redesign in more than a decade. The new packaging for Coarse Kosher, Coarse Sea Salt, and Fine Sea Salt gives the brand a fresh, premium look to attract consumers and fuel the growth of specialty salts among home cooks.

Berlin Packaging’s Studio One Eleven was tasked with revamping the iconic blue fiber-wound package that’s been a ubiquitous fixture in almost every American household for more than 70 years. The new package needed to be cost-competitive with a legacy container that had been value-engineered for decades, slip seamlessly into Morton’s filling lines and, most importantly, enhance the brand equity Morton has been tirelessly building for more than 170 years.

Working hand in hand with the Morton product team, Studio One Eleven delivered a modern package that includes refreshed graphics for a bold, premium look that stays true to the Morton iconic brand colors. The idea was to stand out on grocery store shelves to break the routine of consumers shopping on auto-pilot and make them more conscious of the salts they were buying.

Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability