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Milk ‘flavorizer’ in tin evokes brand’s nostalgic positioning

Generations-old family farm Shatto Milk selects a specialty tin for its new powdered milk flavorings that complements the high-quality, time-tested glass bottle format used for its milk.

The flavorizer comes in a stock 76 x 76-in. square tin with a friction-fit lid that holds 12 oz of product.
The flavorizer comes in a stock 76 x 76-in. square tin with a friction-fit lid that holds 12 oz of product.

Shatto Milk Co. of Osborn, MO, prides itself on providing “Pure Honest Milk. No Bull.” That’s according to its website, which also includes other clever quips, such as, “The cows can’t speak. So, we let the milk do the talking,” “From Our Farm to Your Face,” “Why buy the cow when you can get the milk down the street?” and “See the milk we put into our milk.” These witticisms are followed by details about its growth hormone-free products and the fact that its products come from its generations-old family farm.

Unlike many major milk brands that use paperboard cartons, Shatto uses a glass bottle, chosen the company says because it speaks to the farm’s 100-plus-year-old history, keeps the milk colder and, being recyclable and reusable, provides a more environmentally friendly alternative. So, when it came to selecting a package for its unique milk “flavorizer” product, it went with one that was equally as nostalgic and sustainable—a specialty metal tin.

“Our brand is based around good, old-fashioned quality and customer service. Thus, a lot of what we do comes from decades past,” explains Shatto Milk Vice President Matt Shatto. “We felt the tin reflected our brand and our focus on sustainability much more so than a plastic jar.”

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