As part of its ongoing commitment to tackling the problem of plastic pollution in oceans, SC Johnson has announced that it will launch its 86-year-old Windex brand in a bottle that uses 100% recycled ocean plastic.
“With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” says Fisk Johnson, Chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution, but taking action to make these solutions a reality.”
The Windex Vinegar Ocean Plastic bottles will be an everyday offering and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring. According to SC Johnson, the new product is the world’s first glass cleaner bottle made from 100% recycled ocean plastic, and it is also non-toxic and cruelty-free.
Plans are underway to launch a 100% Social Plastic Windex bottle with Plastic Bank by fall of 2019 that will include recycled ocean-bound social plastic sourced by Plastic Bank from Haiti, the Philippines, and Indonesia, which SC Johnson says not only helps the environment, but also provides social benefits to people living below the poverty level. Under this program, the company is now creating recycling programs as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The program is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the program’s participants.
“The goal is to create recycling infrastructures to help minimize plastic waste and address the challenges of poverty at the same time,” says Johnson. “This is a massive environmental issue, and it is going to take businesses, governments, NGOs, and civil society working together to solve it.”