New pack graphics make pierogies easier to shop

America’s largest producer of frozen pierogies updates its packaging with a more contemporary look and feel, while making product varieties easier to shop with new color banners.

While keeping in mind the company’s rich heritage and goal to manufacture a quality product, Mrs. T’s Pierogies has redesigned its full line of packaging for an enhanced casual and contemporary look. Designed in partnership with Cornerstone Strategic Branding, the updated packaging was validated through research with consumer focus groups. It features more prominently colored flavor banners for each SKU, making the brand easier to shop at shelf.The packaging also better distinguishes the Mini-Size Pierogies by adding a larger callout in the copy and a more shareable snack recipe on the front.

While the box has remained blue, it now has a more modern blue brick-and-wood-grain design. On the back panel, new recipes are featured by flavor to inspire consumers to be creative with pierogies. In addition to the package design update, the logo received a more simplified, smooth look. The overall logo and package design are still rooted in the iconic Mrs. T’s blue box and yellow logo. Lastly, the nutrition label has been adjusted to meet the new FDA Nutrition Facts guidelines going into effect in 2020.

“This new design is an evolutionary update to our current package, which was last redesigned in 2014.It provides an easier shopping experience for our consumers and showcases how versatile pierogies are in quick and simple recipes,” says LeeAnn Smulligan, Director of Marketing, Mrs. T’s Pierogies. “While the packaging has changed, our pierogy recipe has stayed the same. It’s the same quality product filled with big flavor that we’ve been making since 1952.”

The updated packaging in the four most popular SKUs—Classic Cheddar, Classic Onion, Loaded Baked Potato, and Four Cheese Medley—began to appear on shelves in early September 2018, with full availability once the current packaging cycles out.

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