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Drink label design burrows into the natural world

Label graphics for the third variant in Seedlip’s line of non-alcoholic distilled beverages use an artful arrangement of the brand’s own botanicals, a distinct monogram, and copper detailing.

Pearlfisher illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette.
Pearlfisher illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette.

Seedlip, a brand name derived from the concept of “seed to lip,” comprises a line of three beverages that are the world’s first distilled, non-alcoholic “spirits.” Describing itself as a “nature company,” the U.K. brand uses ingredients such as peas, hay, and oranges to create the unique drink, which can be consumed alone or as a mixer. The third variant, Seedlip Grove 42, contributes a citrus-forward flavor to the Seedlip product family. Combining bitter orange, mandarin, blood orange, lemongrass, ginger, and lemon, the clean blend continues the brand’s mission to communicate a unique proposition in the drinks market.

In designing the label graphics for Grove 42, strategic creative and brand design agency Pearlfisher was faced with the challenge of identifying the distinct layers that set Grove 42 apart from the variants that came before—Spice 94 and Garden 108—in order to bring the integrity of the individual spirit to the forefront of the brand. Beyond the mainstays such as the cap color inspired by the copper stills used to create the product, Pearlfisher illustrated the natural ingredients of Grove to cue the product experience against a muted orange color palette, which is displayed on the face of the bottle and throughout the full range of brand touchpoints.

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